The market for replacement tires in the United States has been valued at almost $43 billion in recent years. The last major research into consumer buying behavior found that more than 40 percent of drivers had compared different tire prices online or searched for the right type of tire for their vehicle. However, only 4 percent had purchased tires and shipped them home.
Bringing together an entire digital marketplace for tire purchasing that also offers mobile fitting is clearly a need—and opportunity—to provide an end-to-end tire buying experience for consumers.
